Is Macau Ready For The Premium Mass Dollars?

Posted: July 22, 2014 in Uncategorized

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By:  Professional Ground experts panel

The answer is YES. On the following conditions:

1. That Macau casinos are able to drive a drastic change in their business model from the current one.

2. The casinos must be willing to drastically increase in their costs of customer acquisitions. (There’s no free lunch).

3. They must go beyond the pool of mainland Chinese casino patrons.

4. Drastically improve premium patrons database management and reward system that ticks.

5. Establish what is really “premium mass” casino patrons in which casinos can create a sustainable business… and to grow it big. Casinos need to create HUGE motivational factor that can establish for themselves Big Enough Repeat Customers Pool from this segment.

Up till now, there isn’t a truly successful business model that can grow so called this Premium Mass market segment. Casinos still making big money from the junket segment and the low costs mass market.
Something in between can be a tough nut to crack…

All casinos knew about this.

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